About Us

We help businesses adopt AI through strategic guidance, implementation, and ready-to-deploy solutions.

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MISSION

Our mission is to help businesses implement AI to enhance their operations, customer experience, and commercial results. We apply advanced technology to create practical, business-focused solutions that unlock new revenue streams, reduce costs, and create powerful customer experiences.

About Us

We help businesses adopt AI through strategic guidance, implementation, and ready-to-deploy solutions.

MISSION

About Us

We help businesses adopt AI through strategic guidance, implementation, and ready-to-deploy solutions.

MISSION

Female scientist wearing a white coat and gloves examines a sample slide in a modern laboratory setting.

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We bring a business owner's perspective to AI implementation.

For over two decades, we’ve run a successful advertising agency, developing strategies and implementing solutions across travel, health, finance, retail, education, and beyond. This background gives us a unique ability to provide both strategic consulting and hands-on implementation. It’s this dual expertise that underpins our ability to guide businesses through successful AI transformation

AI became part of our business toolkit early, giving us firsthand insight into what really delivers value — and what doesn’t. As we observed other businesses on the same path, Humatic was the natural next step. An AI agency born from experience, built to help businesses adopt artificial intelligence with speed and confidence.

Client experience

We're led by

Rob Bare

AI Strategist / Partner

Rob brings over 25 years of experience building impactful digital, brand, and creative strategies for prominent brands, now focused through the lens of AI. He specialises in translating complex business challenges into AI-driven roadmaps that are both ambitious and achievable. Rob guides organisations through the intricacies of adoption to unlock the transformational potential of their AI investment. His experience is complemented by his certification as a Google Generative AI Leader.

Anna Kertesz

AI Enablement Partner

Anna leads Humatic’s growth and client partnerships, combining astute business acumen with deep marketing expertise. She works closely with businesses to pinpoint where AI can create tangible value, aligning opportunities with operational reality. Anna thrives at helping leaders make sound, strategic decisions that turn AI ambition into sustainable outcomes. Her experience is complemented by her certification as a Google Generative AI Leader.

Sally Dunn

AI Enablement Partner

Sally ensures every Humatic project runs smoothly from kickoff to completion. With more than 20 years of client service and project leadership experience, she builds trusted relationships that underpin successful outcomes. Sally guides clients through AI implementation with clarity and care, keeping projects on track and focused on achieving business goals.